About
Our Process
A healthy brand identity process has four stages:
Brand Strategy
Establish (or make sure you have in place) a positioning strategy that defines your brand in a way that is highly attractive to your audiences and that differentiates from your competition.
Brand Identity Development
Your trade name and logo should single-mindedly reinforce your brand strategy. Adjust or create as necessary. Tag lines and trade dress should undergo the same rigorous scrutiny.
Brand Identity Promotion
Every point of contact (packaging, signage, advertising, interactive, etc.) is an opportunity to create consistent and motivating brand impressions. The stronger the brand identity, the greater the impact and efficiency here.
Evaluation
Market feedback is indispensable for gauging both the soundness of overall brand strategy and the effectiveness of tactical campaigns. Strong brands learn as much from their missteps as from their successes.
Services We Offer
Brand Positioning Strategy
Team Brand Positioning Strategy
Process Facilitation
Market Research
Documentation
Brand Promotion
Package Design
Point of Purchase
Sports Marketing
Trade Show Tactics
Events and Public Relations
Consumer and Trade Advertising
Print
Televison
Radio
Outdoor
Media Services
Brand Communications Planning
Team Communications Planning Process Facilitation
Market Research
Audience Message Strategies
Marketing Communications Planning
Brand Identity - Trademarks & Trade Dress
Names
Taglines
Logo Designs
Stationary Packages
Corporate Standards Manuals
Brand Response
Direct Response Marketing
Capital Campaigns