MEMPHIS CAR AUDIO

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Memphis Car Audio was a low profile, high performance car audio component brand with a relatively small but passionate following.

Services

  • Brand Refinement

  • Promotional Materials

  • Packaging

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KEY INSIGHT:

Memphis needed to turn up the volume on awareness and sales.

SOLUTION:

A formal Brand Strategy, with subsequent advertising and promotional tactics, to bring a more intense, authentic focus to the brand image. Integrated campaign elements included consumer and trade advertising, trade show promotions, catalogs and specialty items.

RESULTS:

Even when industry-wide sales were flat, Memphis Car Audio enjoyed dramatic growth.

Sales Literature, Packaging, LogosSimple Focus